Social Media Marketing

Social Media Trends


Social media trends follow movements in culture. They reveal key influencers of consumer behavior. And they provide a powerful platform for testing marketing innovations and brand ideas.

These are the nine social media trends for 2019 we picked up:

  1. Authenticity and transparency will prevail
  2. Gen Zs will dictate what kind of content we should create
  3. Influencer marketing is growing up
  4. Create amazing content – nothing else will work
  5. Video marketing should no longer be ignored
  6. Think storytelling first, format second
  7. Experiment without forgetting who you are marketing to
  8. Emerging content formats like AI, MEMEs, and audio
  9. Take an integrated approach – it will pay off
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