Social Media Marketing

Social Media Experiments and Growth Hacks


1. Embed social media posts in blogs to boost engagement on social media

If you’re running a blog alongside social media, then why not get them working in tandem.

You can make it easy for blog visitors to connect with you on social media by embedding a social media post in your blog post.

  • Publish a new blog post
  • Share the new blog post on social media
  • Embed that social media post in the blog post

2. Create a video from a blog post or static photos

Videos are excellent for generating engagement on social media. Yet some people are hesitant to create a video because it’s outside of their comfort zone. The good news is that you don’t have to be a pro videographer to produce videos for social media.

Here are two quick options to try:
1. Lumen5
2. Animoto

3. Create a custom GIF and share it on social Media

GIFs are the short, sometimes funny, animated graphics that grab people’s attention as they scroll their social media feeds.

They’re great for highlighting a product feature or your team. And, what’s more, they’re easy to create with apps and tools from GIPHYMake A Gif, and EZGIF.

4. Run a poll

People can’t resist answering questions on social media. So running a Poll is almost guaranteed to generate interest and engagement on each network.

There are three social media platform for Run Poll:

  1. Instagram:
    Instagram Stories has two options – Poll Stickers and Emoji Slider Polls.
  2. Facebook:
    On Facebook, you can create a poll that asks a question and lets people choose one of two options.
  3. Twitter:
    Twitter lets you add up to four options to a poll, but you can’t include photos. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.

5. Run AMA (Ask Me Anything) sessions via live video

Running an AMA (Ask Me Anything) session via Live Video is an excellent way of interacting with your followers.

The key to making them successful is to ensure you tell people you’re going to run one so they can make a note or sign up for notifications. If you run a live session on a whim, you could end up being lonely.

The best options for live video AMA’s are Facebook Live and Instagram Live. Both allow broadcasts up to one hour long.

6. Use a UTM link for your bio and campaigns

If you create a link that includes UTM values, you can track how effective each link is in Google Analytics.

Here are the steps for adding a UTM link to your Twitter bio:

  • Select your link:

Decide on the destination URL; e.g.

  • Add UTM values to your URL:

Use Google’s Campaign URL Builder.

  • Shorten the URL:

The URL with UTM values is unwieldy:

So use a link shortener like to make it manageable:

Here’s a tip! After the post with the shortened link is published, you can check the clicks performance. You can do this by adding “+” at the end of the link and entering it in your browser as you would with a regular link.

  • Add to your bio:
  • Check the results in Google Analytics:

7. Host a giveaway

Before you host a giveaway, it’s important to decide what you want to achieve. Short term, you might get likes, comments, shares and new followers. But you’ll need a strategy in place to keep that interaction going in the long-term.

8. Switch up your hashtags

Hashtags started life on Twitter, but now you’ll see them on InstagramFacebook, and LinkedIn. Using the same hashtag makes it easier for your audience to remember your campaign as they move between networks, and consistency helps to build a strong brand.

9. State a controversial fact, then ask a question

A bit of controversy never hurt anyone, did it? Well, it seems to work for Mr. Trump anyway!

The idea here is to spark a conversation. You don’t need to involve politics or anything of a sensitive nature. Just pick a topic related to your brand that you think will stoke opinions.

10. Get people in your company to take a video of their day-to-day – or host a takeover

Social media takeovers have proved to be successful for both hosts and guests. Consider it a Win-Win partnership:

The host gets someone new to freshen up their content, while the guest has the chance to reach a new audience.

Popular takeover formats include:

  • Broadcast a live video on Instagram or Facebook.
  • Share photos, GIFs, and videos in the News Feed.
  • Update your Stories on Instagram and Facebook.

Three types of external guest you can invite are:

  • Influencers – raising brand awareness and boosting engagement.
  • Customers – delivering user-generated content and demonstrating social proof.
  • Community members – building relationships and showcasing talent.

11. Share your Instagram Feed posts to your Instagram Stories and experiment with stickers

Here are three ways you could use this feature in your marketing to build engagement and promote your content:

    1. Share user-generated content to your Story; e.g. a tip on how to use your product.
    2. Share influencer-generated content to your Story to add credibility and develop future partnerships.
    3. 3. Share your previous content to your Story so that people who missed it first-time can view it again.
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