Category : Social Media Marketing

Social Media Marketing

What is Instagram TV?

IGTV is a new Instagram feature for sharing video. It is similar to Instagram Stories, the only difference is you can upload videos about an hour and they won’t disappear after 24 hours like Instagram stories.

Instagram TV is accessible either from the standard Instagram app, or from the separate IGTV app. On the original Instagram app, you’ll see it as a TV icon in the top right, and it will be highlighted if there is new content for you.

Every IGTV account links to a corresponding Instagram account. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. You’ve got two separate apps on your phone, but they both work together to make up that a complete package.

Like good ol’ fashioned television, IGTV has channels, which brands use however they like. You could create hour-long episodes of a long-term series, or use Instagram TV as an extension of your standard Instagram profile. Here are a few facts to keep in consideration:

  • Videos are vertical and full screen.
  • The full 60-minute recording time is only available to verified or large accounts.
  • IGTV videos play both in the IGTV app and Instagram app.
  • Swipe up call-to-actions are available in videos.
  • No ad options are available yet, but Instagram may be working on this.

 

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Social Media Marketing

Social Media Trends

Social media trends follow movements in culture. They reveal key influencers of consumer behavior. And they provide a powerful platform for testing marketing innovations and brand ideas.

These are the nine social media trends for 2019 we picked up:

  1. Authenticity and transparency will prevail
  2. Gen Zs will dictate what kind of content we should create
  3. Influencer marketing is growing up
  4. Create amazing content – nothing else will work
  5. Video marketing should no longer be ignored
  6. Think storytelling first, format second
  7. Experiment without forgetting who you are marketing to
  8. Emerging content formats like AI, MEMEs, and audio
  9. Take an integrated approach – it will pay off
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Social Media Marketing

Social Media Experiments and Growth Hacks

1. Embed social media posts in blogs to boost engagement on social media

If you’re running a blog alongside social media, then why not get them working in tandem.

You can make it easy for blog visitors to connect with you on social media by embedding a social media post in your blog post.

  • Publish a new blog post
  • Share the new blog post on social media
  • Embed that social media post in the blog post

2. Create a video from a blog post or static photos

Videos are excellent for generating engagement on social media. Yet some people are hesitant to create a video because it’s outside of their comfort zone. The good news is that you don’t have to be a pro videographer to produce videos for social media.

Here are two quick options to try:
1. Lumen5
2. Animoto

3. Create a custom GIF and share it on social Media

GIFs are the short, sometimes funny, animated graphics that grab people’s attention as they scroll their social media feeds.

They’re great for highlighting a product feature or your team. And, what’s more, they’re easy to create with apps and tools from GIPHYMake A Gif, and EZGIF.

4. Run a poll

People can’t resist answering questions on social media. So running a Poll is almost guaranteed to generate interest and engagement on each network.

There are three social media platform for Run Poll:

  1. Instagram:
    Instagram Stories has two options – Poll Stickers and Emoji Slider Polls.
  2. Facebook:
    On Facebook, you can create a poll that asks a question and lets people choose one of two options.
  3. Twitter:
    Twitter lets you add up to four options to a poll, but you can’t include photos. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.

5. Run AMA (Ask Me Anything) sessions via live video

Running an AMA (Ask Me Anything) session via Live Video is an excellent way of interacting with your followers.

The key to making them successful is to ensure you tell people you’re going to run one so they can make a note or sign up for notifications. If you run a live session on a whim, you could end up being lonely.

The best options for live video AMA’s are Facebook Live and Instagram Live. Both allow broadcasts up to one hour long.

6. Use a UTM link for your bio and campaigns

If you create a link that includes UTM values, you can track how effective each link is in Google Analytics.

Here are the steps for adding a UTM link to your Twitter bio:

  • Select your link:

Decide on the destination URL; e.g. https://azaharmedia.com

  • Add UTM values to your URL:

Use Google’s Campaign URL Builder.

  • Shorten the URL:

The URL with UTM values is unwieldy:

So use a link shortener like bit.ly to make it manageable:

Here’s a tip! After the post with the shortened bit.ly link is published, you can check the clicks performance. You can do this by adding “+” at the end of the link and entering it in your browser as you would with a regular link.

  • Add to your bio:
  • Check the results in Google Analytics:

7. Host a giveaway

Before you host a giveaway, it’s important to decide what you want to achieve. Short term, you might get likes, comments, shares and new followers. But you’ll need a strategy in place to keep that interaction going in the long-term.

8. Switch up your hashtags

Hashtags started life on Twitter, but now you’ll see them on InstagramFacebook, and LinkedIn. Using the same hashtag makes it easier for your audience to remember your campaign as they move between networks, and consistency helps to build a strong brand.

9. State a controversial fact, then ask a question

A bit of controversy never hurt anyone, did it? Well, it seems to work for Mr. Trump anyway!

The idea here is to spark a conversation. You don’t need to involve politics or anything of a sensitive nature. Just pick a topic related to your brand that you think will stoke opinions.

10. Get people in your company to take a video of their day-to-day – or host a takeover

Social media takeovers have proved to be successful for both hosts and guests. Consider it a Win-Win partnership:

The host gets someone new to freshen up their content, while the guest has the chance to reach a new audience.

Popular takeover formats include:

  • Broadcast a live video on Instagram or Facebook.
  • Share photos, GIFs, and videos in the News Feed.
  • Update your Stories on Instagram and Facebook.

Three types of external guest you can invite are:

  • Influencers – raising brand awareness and boosting engagement.
  • Customers – delivering user-generated content and demonstrating social proof.
  • Community members – building relationships and showcasing talent.

11. Share your Instagram Feed posts to your Instagram Stories and experiment with stickers

Here are three ways you could use this feature in your marketing to build engagement and promote your content:

    1. Share user-generated content to your Story; e.g. a tip on how to use your product.
    2. Share influencer-generated content to your Story to add credibility and develop future partnerships.
    3. 3. Share your previous content to your Story so that people who missed it first-time can view it again.
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Social Media Marketing

What Is search Engine Marketing (SEM)?

According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
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Social Media Marketing

Social Media Mgt App

Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.

Agorapulse

Buffer

ClicktoTweet

Hootsuite

PostPlanner

Sendible

social-media-managemnt

SocialPilot

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Marketing Tools Social Media Marketing

Social Media Images Creator

We always need creative images to share on differnt social media and for that need professional designer or tool. Check followin Free/Paid list of available tools with which you can create images by yourself.

  • Stencil: Create beautiful images and download or share them directly to your social media channels. Easy to use and requires zero experience.
  • Canva: The most talked about social media image tool. Offers images of various sizes based on specific social-media platforms.
  • PicMonkey: Online photo editing and photo design tool. Also lets you create photo collages.
  • Pictochart: Infographics are the most shared content type on social-media, and Pictochart is the best free Infographic tool available right now.
  • QuotesCover: Create visually appealing quote images.

    Pablo: This free webapp is by Buffer. Lets you add text over images and share it on social media sites with a single click.

    Vid to gif: .gif images increase CTR, and sites like Google Plus & Twitter support .gif images. Use this tool to create a .gif from any online video.
  • FreePik:
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Marketing Tools Social Media Marketing

Social Media Management Tools

Managing all social accounts in the day to day life is a complex part. Hence Social Media Management tools are introduced. Using this tools you can manage All social media messages in one place. Schedule and publish content Get stunning reports using the following tools.

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Blogging SEO Social Media Marketing Video Marketing

VIDEO SEO TOOLS

  1. Morningfame
  2. Social Blade
  3. TubeBuddy
  4. VidIQ
  5. WordLift
  6. YTCockpit
  7. Linkbird
  8. Linkody
  9. ScrapeBox
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Social Media Marketing

Social Media Tools

The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.

Canva

freepik

imgur

 

 

PicMonkey

PIKTOCHART

QUOTESCOVER

Stencil

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Social Media Marketing

15 Social Media Marketing Tips

Social Media Marketing
  1. Use social media networks to personify your brand to reach broader audience.
  2. To build engagement, trust and reliability, maintain your brand voice across platforms .
  3. Define your social aesthetic and how each social network will be used to ensure every post/visual aligns with your goals.
  4. Be consistent across networks.
  5. To keep audiences regularly engaged with your brand, publish posts at optimum view times (varies per network) .
  6. Follow the 80/20 rule when deciding what content to post—80% of your content should provide entertainment value or be informative, while 20% should be self-promotional.
  7. Responsive layout, ensure all content is optimized to be viewed on all smart devices: mobile phones, tablets and computers.
  8. Research your target audience by A/B testing different types of content to find out what types of content appeal to your audiences.
  9. Grab your audience’s attention with your image and add copy to further explain your post, attract new followers, increase likes & encourage followers to convert into customers.
  10. Make posts discoverable with the use of a hashtag.
  11. Attach a mix of searchable branded, trending & general hashtags.
  12. Increase engagement by incorporating appropriate tags (people, brands, and geotags) to grow your following.
  13. Acknowledge and connect with your target audience by replying to comments and other related posts and/or mentions.
  14. Where it is platform appropriate incorporate Calls to Actions (CTAs) to drive social traffic to your website(s) or campaign(s).
  15. Use tracking URLs to prove ROI and monitor your social activity that converts into website traffic.

Do you want to know how to implement/improve your social media networks? Let us teach you the best way—contact us today: info@digitalshivaji.com

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