Category : SEO

SEO

What Is Search Engine Optimization (SEO)?

SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.
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Featured Google My Business SEO

Google My Business Posts

Google My Business Posts are a feature offered within Google My Business that enables businesses to publish content directly to Google’s search results. Yes, you heard that right! When you publish a Google My Business Post, that post will appear within Google’s search results whenever someone is searching for your business.

Originally referred to as Google Posts or Candidate Cards, this product was launched by Google as an experimental feature in January 2016 as a way for US presidential candidates to add their own content and messages directly on the search results page.  The candidates were able to post up to 14,400 characters of text and 10 images per post.

In March 2016, Google Posts were made available for use by a tiny number of small businesses. A year later, in March 2017, Google extended this product to movies, museums, sports teams and leagues in the US and Brazil.

Finally, in June 2017, Google built this feature into the Google My Business platform, making it available to all businesses.

If you’re looking to attract more web traffic and customers for your clients, then Google My Business Posts are a great way to do that! If you’re running an agency and you don’t currently manage your clients’ Google My Business presence, the new Posts feature is a massive opportunity for you deliver value.

Here are four ways your clients can benefit from posting to their Google My Business listings. Feel free to copy these into your pitch deck!

  1. Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  2. Promote events and tell customers about upcoming happenings at your store.
  3. Showcase your top products and highlight new arrivals.
  4. Choose one of the available call-to-actions to help you connect with customers directly from a Google Post: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your client’s website.

If you’d like to get familiar with the Google Posts feature yourself:

  1. Sign into your Google My Business account
  2. Click on “Posts” on the left navigation menu (you can also go directly to it here)
  3. Click “Write your post” and you should see a screen that looks like this:

    If you’d like to get familiar with the Google Posts feature yourself:

    1. Sign into your Google My Business account
    2. Click on “Posts” on the left navigation menu (you can also go directly to it here)
    3. Click “Write your post” and you should see a screen that looks like this:

      Posts will show up in both Google Search and Maps results, but be aware that posts will expire within seven days of posting them. The only exception to this rule is if your posts are based on upcoming events. Event-based posts are removed on the date of the event. Once your post has expired, you’ll receive a notification letting you know just how much attention your post has received and prompting you to post your next one.For more information on Google My Business Posts, take a look at the Google My Business Help center.
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SEO

On-Page SEO Tips & Tricks

SEO is the process to optimizing your site for search engines for specific keywords/content so that Google ranks your web pages highly for specific search terms.

There are many factors that determine your ranking and these are closely guarded secrets of companies such as Google and Bing. These secrets are also known as algorithms. Search Engines like Google, Bing improve the way they calculate rankings by updating there algorithms time to time. The goal of the search engines is to provide the most relevant results to the term that the user is searching for.

Here we will discuss the Best Practices for On-Page SEO.

  • URLs
  • Page Titles
  • SEO Titles
  • SEO Descriptions
  • Content
  • Images
  • Links
  • Design and Appearance

When creating page titles you should follow these rules:

  • Your page title should be relevant to the content on the page, describing what the page is about
  • It should be short, descriptive and to the point.  If this is a blog post then it can be more descriptive, think of a news headline rather than a page title
  • It should be wrapped in H1 heading tags
  • It should be the only H1 heading on the page

When creating SEO titles you should follow these rules:

  • Your SEO title should be short, typically under 65 characters.  Google will cut it off if it’s too long
  • It should be relevant to the page, you don’t want someone clicking on this in search results only to find the page they land on has nothing to do with the title you provided
  • Use the pipe symbol (|) to separate sections of your title if necessary.

When creating SEO descriptions you should follow these rules:

  • Make the description relevant to your page, this of this as a brief description of what the page is about.  Combined with the SEO title, this is what will appear in search results and is what will influence someone to visit your page
  • Keep the description less than 160 characters, Google may cut it off if it’s too long
  • Be descriptive, don’t just include a series of keywords, make this a legitimate sentence

Simple rules to follow when writing content:

  • Write your content for humans, not for search engines, it’s humans who are going to read your content
  • The first paragraph is typically the most read paragraph on the page, it should contain the most relevant content and summarize what the page is about
  • Make sure your content is relevant to the subject of the page, stay on point and be succinct
  • Don’t go overboard with your content, you’re not writing a book and visitors will leave if they see too much text
  • Read what you’ve written, is it informative and well-written, would you be interested if visiting this page for the first time, would you get bored and leave the page before reading everything
  • Break up your content with good titles, use H2 tags for headings and H3 tags for sub-headings
  • Use bulleted lists instead of comma-separated lists, they are easier to read
  • Only use bold text for content that is important, and don’t overdo this, not every paragraph contains important text

When adding images to your content you should follow these rules:

  • Rename your images before uploading them.  The image filename matters to search engines.  Which of the image file names below do you think would make more sense to Google:
    DSC12456.jpg
    seo_tips.jpg
  • Set the image Alt tag, this tells search engines what the image is about
  • Set a caption or image title if you want to provide useful information to visitors about the image
  • Make sure you keep image file sizes small, below 100KB if possible, you don’t want images to slow down the page load times especially for visitors on mobile devices

Rules for internal linking:

  • The main navigation menu should match the structure of your site, important top level pages go across the menu with sub-pages displayed as drop down menus off of their parent page
  • Links within content should build a pathway through your site that you want your visitor to follow
  • Links should appear as a different color font from other text so that visitors can tell these are links
  • Consider using buttons instead of text links, especially when you want someone to perform an action on your site
  • Links to external sites should be relevant to your content and add value, make sure external links open in a new browser tab
  • External links should be to sites with a good ranking, preferably a higher ranking than your site.  Use the NOFOLLOW meta tag when links are to sites with a lower ranking
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Featured SEO

Useful Google Position Checker Tools

Google position checker is dedicated to find all ranked pages with specified keyword and domain in google ranking. Allows to check google position for single keyword for many domains at once. This is very useful if you have several microsites and using them for linking your main money site with the same keywords.

Ahrefs

 

Google Rank Checker

SEMrush

SEOCentro Rank Checker

 

SERPWatcher

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Blogging SEO Social Media Marketing Video Marketing

VIDEO SEO TOOLS

  1. Morningfame
  2. Social Blade
  3. TubeBuddy
  4. VidIQ
  5. WordLift
  6. YTCockpit
  7. Linkbird
  8. Linkody
  9. ScrapeBox
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SEO

SEO-Tools

  • All in One SEO Pack
  • Bing Webmaster Tools
  • Botify
  • Bright Local
  • Browseo
  • Clusteric
  • DareBoost
  • DeepCrawl
  • EasyRedir
  • Forecheck
  • Google Analytics
  • Google Analytics Referrer Spam Killer
  • Google Mobile-Friendly Test
  • Google PageSpeed Insights
  • Google Search Console
  • Google XML Sitemaps
  • GTmetrix
  • HeadMasterSEO
  • Hreflang Tags Generator Tool
  • Kill Duplicate
  • LinkPatrol
  • Lipperhey
  • Map Broker XML Sitemap Validator
  • Microdata Generator
  • OnCrawl
  • Open SEO Stats
  • Panguin Tool
  • Plugin SEO
  • Raven Tools
  • Referral Ghost Spam Removal Tool
  • Rel Nofollow Checkbox
  • Screaming Frog SEO Log File Analyser
  • Screaming Frog SEO Spider
  • Search Analytics for Sheets
  • SEO & Website Analysis (WooRank)
  • SEO Monitor
  • SEO Site Checkup
  • Seobility
  • Seomator
  • SERPmetrics
  • Simple Htaccess Redirects & Rewrite Generator
  • Site Analyzer
  • Site Condor
  • Siteliner
  • Topvisor
  • Varvy SEO Tool
  • Website Grader by HubSpot
  • Website Penalty Indicator
  • Whitespark
  • Woorank
  • Yoast SEO Plugin
  • Zadroweb SEO Auditor
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SEO

What is a Local Citation?

A local citation is any online mention of the your local business details like name, address, and phone number (NAP). These citations are posted on local business directories, on websites and apps, and on social platforms. Because of this mentions Internet users get the help to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.

Local citation contains following components,

  • Business categories
  • Hours of operation
  • Driving directions
  • Business description
  • Images
  • Videos
  • Payment forms accepted
  • Geo-coordinates
  • Reviews
  • Owner responses
  • Taglines
  • Links to social and other forms of media
  • Email addresses
  • Fax numbers
  • Alternate phone numbers
  • Attributes

Citation are categories as, Structured Citations (A structured citation is your business information (NAP) on a business listing directory.) and Unstructured Citations(unstructured citation is your business information (NAP) on any other site that’s not specifically a business listing directory.)

Citations help search engines, like Google and Bing to verify that your business exists. When multiple sources have the same information about your business, it signals to search engines that your business is legitimate.

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