Category : CRM



The Internet has transformed many things since its inception, most important being communication around the world.The barriers that existed before the internet have been broken down as people now are more open and connected through the internet. Another area where the internet left its impact was businesses around the world. In a transformation where ways of communication changed, it was not long before that the customers of these companies around the world also evolved.


A relatively popular name amongst the customer service management players, Zendesk probably offers every single feature that you may require for a smooth customer service operations.

The tool believes in converting customer queries into conversations thus helping the business build healthy business relationships with their customers

a. Support
b. Explore (Analytics and Reporting)
c. Connect (Proactive Campaigns)

Alternative 1: FreshDesk

A cloud-based customer service portal, this platform comes along with a bundle of transformational features that your business would totally love. Amongst the first of its kind, FreshDesk really is a competing choice when it comes to offering a fantastic customer experience.

a. Customized Branding
b. Agent Collision
c. Gamification

Alternative 2:  UserEngage

UserEngage  is a platform built to improve your user engagement and increase conversion on every step of the sales funnel.

With a focus on efficient and secure communication, this platform is perfect for companies that believe in open channels of conversation that lead to meaningful results.

a. CRM
b. Chats and Messages
c. Marketing Automation

Alternative 3:

Another platform that offers unified customer services, Kayako follows a couple of objectives that make them a competitive choice.

Although not too great when it comes to an overall view, but the idea here is to bridge the gap between customers and the servicing teams, which is an excellent way to lead a product towards success.

a. Live Chat tools
b. Ticket Management
c. Custom Fields
d. Integrations

Alternative 4: Happyfox

Another helpdesk software that provides multi-channel customer support, Happyfox offers some seamless integration options and a vast knowledge base for customers to make the most of.

Following are the features offered on the platform:

a. Task Automation
b. Open Knowledge Base
c. Data and Analytics
d. Customization

Alternative 5: Helpshift

Helpshift has focused on the building a customer service portal that offers an in-app support- going completely mobile.

a. Smart Views
b. In- App Chat
c. Proactive Campaigns

Alternative 6:  Help Scout

Help Scout relies on building a helpdesk software which is more human and delivers personalized services through an effective communication.

a. Integrated Knowledge Base
b. Traffic Cop
c. Real Time Analytics and Reports

Alternative 7: Uservoice

Uservoice has been built to gauge and measure the customer feedback, basis which rest of the features can be applied to deliver better customer services.

a. Customer Satisfaction Feedback
b. User Insights
c. Self-Service

Alternative 8:  Groove

Another tool built to manage online customer support, Groove stands out for its simple design and ease of use. The objective on Groove is to convert support tickets into amazing customer experiences.

The platform is divided basis the services that the complete tool can offer. Each of these products then delivers with the help of certain features built for a particular use:

a. Ticketing
b. Knowledge Base
c. Support Widget

Alternative 9: Apptentive

Apptentive focuses no helping you build a brand that your customers would love. It’s a fact that an overall experience of using the product becomes a part of the entire brand building exercise. Hence, taking care of customer satisfaction here becomes crucial.

a.  Ratings
b. Personalized Notes
c. Actionable Insights

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Saleforce Management Applications

Sales are all about building business relationships and striking meaningful conversations with a potential client to effectively turn him into a business customer. Salesforce is a technology that brought an enhanced version of a customer relationship management tool for the industry to make the most of. The technology has been built for sales professionals to help them analyze their target market, customer interactions and gauge their needs before pitching a business product to them.

The need for a CRM platform is real in every business. Salesforce has seen such a roaring success because they were one of the first companies to establish a CRM platform.

  • Cloud
  • Flexibility
  • Networking and Community Building
  • Analytics
  • Automation
  • Simplicity
  • Better Pricing


Look at some of the new entrants in the CRM category that are as competent when it comes to offering nifty features.

1. Nimble

Nimble, being another CRM in an already crowded market seems to have got that one thing right.

Feature Highlights

  • Staying Social With Scheduled Posts
  • Staying Relevant with Personalized Conversations
  • Updating with Advanced Search
  • Staying Connected with ‘Stay in Touch’
  • Emailing with Outlook Importer


2. Zoho CRM

Over the years, Zoho has emerged as one of the most popular CRM platforms for small businesses across the world.

Zoho CRM’s features can do for your business:

  • Avoid Duplicity
  • Process Automation
  • Reports and Dashboards
  • Integration with Zoho Apps and Telephony
  • Zoho Surveys
  • Going Social

3. InfusionSoft

Firstly, the set up process for InfusionSoft is a bit on the difficult side of things.

  (a) Kickstarter Sessions

(b) Automated Marketing

(c) Sending Quick Mails

(d) Tracking Customer Activity

(e) Community Building and Networking

(f) Going Mobile

 4. GetBase

Considering the time boundaries, it is a wise idea to automate processes and to have all of them huddled together onto one single platform. Shuffling between application can delay your response time, and platforms like GetBase have been built to combat exactly that.

  • Automatic Built-in dialer
  • Email Intelligence
  • Lead Line-ups

 5. Freshdesk

A widely popular and quite an extensive platform, Freshdesk houses many products under its umbrella. One of them being a CRM which goes by the name of  FreshSales.

  • Event Tracking
  • Behaviour Based Segmentation
  • Third Party Integrations

 6. PipelineDeals

Another CRM built in the modern times to tackle sales challenges with advanced solutions, PipelineDeals  has a host of features that can successfully boost your sales.

  • Pipeline Overview
  • Automation
  • Account Customization

 7. ProsperWorks

While ProsperWorks  is not so widely known in the CRM industry yet, the product does have a few key features that could give some real competition to the top contenders. It has all essential features of a CRM but what makes it stand out is its tight integration with Google apps.

(a) Integration with GSuite

(b) Automated Tasks

(c) Sales Goals

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