Social Media Marketing

What is Instagram TV?

IGTV is a new Instagram feature for sharing video. It is similar to Instagram Stories, the only difference is you can upload videos about an hour and they won’t disappear after 24 hours like Instagram stories.

Instagram TV is accessible either from the standard Instagram app, or from the separate IGTV app. On the original Instagram app, you’ll see it as a TV icon in the top right, and it will be highlighted if there is new content for you.

Every IGTV account links to a corresponding Instagram account. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. You’ve got two separate apps on your phone, but they both work together to make up that a complete package.

Like good ol’ fashioned television, IGTV has channels, which brands use however they like. You could create hour-long episodes of a long-term series, or use Instagram TV as an extension of your standard Instagram profile. Here are a few facts to keep in consideration:

  • Videos are vertical and full screen.
  • The full 60-minute recording time is only available to verified or large accounts.
  • IGTV videos play both in the IGTV app and Instagram app.
  • Swipe up call-to-actions are available in videos.
  • No ad options are available yet, but Instagram may be working on this.


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Blogging WordPress vs

The one major difference between and is who’s actually hosting your website.

With, YOU host your own blog or website. is where you’ll find the free WordPress software that you can download and install on your own web server., on the other hand, takes care of all of the hosting for you. You don’t have to download software, pay for hosting, or manage a web server.

Pros and Cons of vs

Both and have pros and cons, depending on your needs.

If you’re not interested in paying for your own hosting, managing your own web server or paying someone else to handle that for you, you’ll probably want to use It’s free and easy to set up and you have lots of options for customizing your site.

A few of the cons of using include that your domain will, by default, include “” You also can’t upload any custom themes, plugins or modify the PHP code behind your site.

While is free to set up, they do offer several premium upgrades, including domain name registration (if you don’t want in your domain name), the ability to upload videos and if you want to use their premium themes.

Using the downloaded version of WordPress from opens up more control and flexibility for your WordPress site, but it also means more responsibility. Using a self-hosted version of WordPress means you can use your own domain name, upload and install themes and plugins, edit the code behind your site and have access to your site’s database (or files). Most of the showcase sites you see on the WordPress site showcase are the self-hosted version of WordPress, since many of them have unique functionality or a custom-made design.

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Marketing Tools

Photo and Video Tools

Best tools for creating stunning social media graphics to attract and engage your audience. These are:

  1. Canva (templates for social media graphics)
  2. GIPHY (GIFs and videos)
  3. Adobe Spark (photos, videos and landing pages)
  4. Lumen5 (video from text-heavy content like blogs)
  5. Animoto (video focused on animation and visual content)
  6. CloudApp (photos and videos from screen recordings)
  7. Unsplash(websites for sourcing royalty-free stock photos)

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Social Media Marketing

Social Media Trends

Social media trends follow movements in culture. They reveal key influencers of consumer behavior. And they provide a powerful platform for testing marketing innovations and brand ideas.

These are the nine social media trends for 2019 we picked up:

  1. Authenticity and transparency will prevail
  2. Gen Zs will dictate what kind of content we should create
  3. Influencer marketing is growing up
  4. Create amazing content – nothing else will work
  5. Video marketing should no longer be ignored
  6. Think storytelling first, format second
  7. Experiment without forgetting who you are marketing to
  8. Emerging content formats like AI, MEMEs, and audio
  9. Take an integrated approach – it will pay off
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Social Media Marketing

Social Media Experiments and Growth Hacks

1. Embed social media posts in blogs to boost engagement on social media

If you’re running a blog alongside social media, then why not get them working in tandem.

You can make it easy for blog visitors to connect with you on social media by embedding a social media post in your blog post.

  • Publish a new blog post
  • Share the new blog post on social media
  • Embed that social media post in the blog post

2. Create a video from a blog post or static photos

Videos are excellent for generating engagement on social media. Yet some people are hesitant to create a video because it’s outside of their comfort zone. The good news is that you don’t have to be a pro videographer to produce videos for social media.

Here are two quick options to try:
1. Lumen5
2. Animoto

3. Create a custom GIF and share it on social Media

GIFs are the short, sometimes funny, animated graphics that grab people’s attention as they scroll their social media feeds.

They’re great for highlighting a product feature or your team. And, what’s more, they’re easy to create with apps and tools from GIPHYMake A Gif, and EZGIF.

4. Run a poll

People can’t resist answering questions on social media. So running a Poll is almost guaranteed to generate interest and engagement on each network.

There are three social media platform for Run Poll:

  1. Instagram:
    Instagram Stories has two options – Poll Stickers and Emoji Slider Polls.
  2. Facebook:
    On Facebook, you can create a poll that asks a question and lets people choose one of two options.
  3. Twitter:
    Twitter lets you add up to four options to a poll, but you can’t include photos. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.

5. Run AMA (Ask Me Anything) sessions via live video

Running an AMA (Ask Me Anything) session via Live Video is an excellent way of interacting with your followers.

The key to making them successful is to ensure you tell people you’re going to run one so they can make a note or sign up for notifications. If you run a live session on a whim, you could end up being lonely.

The best options for live video AMA’s are Facebook Live and Instagram Live. Both allow broadcasts up to one hour long.

6. Use a UTM link for your bio and campaigns

If you create a link that includes UTM values, you can track how effective each link is in Google Analytics.

Here are the steps for adding a UTM link to your Twitter bio:

  • Select your link:

Decide on the destination URL; e.g.

  • Add UTM values to your URL:

Use Google’s Campaign URL Builder.

  • Shorten the URL:

The URL with UTM values is unwieldy:

So use a link shortener like to make it manageable:

Here’s a tip! After the post with the shortened link is published, you can check the clicks performance. You can do this by adding “+” at the end of the link and entering it in your browser as you would with a regular link.

  • Add to your bio:
  • Check the results in Google Analytics:

7. Host a giveaway

Before you host a giveaway, it’s important to decide what you want to achieve. Short term, you might get likes, comments, shares and new followers. But you’ll need a strategy in place to keep that interaction going in the long-term.

8. Switch up your hashtags

Hashtags started life on Twitter, but now you’ll see them on InstagramFacebook, and LinkedIn. Using the same hashtag makes it easier for your audience to remember your campaign as they move between networks, and consistency helps to build a strong brand.

9. State a controversial fact, then ask a question

A bit of controversy never hurt anyone, did it? Well, it seems to work for Mr. Trump anyway!

The idea here is to spark a conversation. You don’t need to involve politics or anything of a sensitive nature. Just pick a topic related to your brand that you think will stoke opinions.

10. Get people in your company to take a video of their day-to-day – or host a takeover

Social media takeovers have proved to be successful for both hosts and guests. Consider it a Win-Win partnership:

The host gets someone new to freshen up their content, while the guest has the chance to reach a new audience.

Popular takeover formats include:

  • Broadcast a live video on Instagram or Facebook.
  • Share photos, GIFs, and videos in the News Feed.
  • Update your Stories on Instagram and Facebook.

Three types of external guest you can invite are:

  • Influencers – raising brand awareness and boosting engagement.
  • Customers – delivering user-generated content and demonstrating social proof.
  • Community members – building relationships and showcasing talent.

11. Share your Instagram Feed posts to your Instagram Stories and experiment with stickers

Here are three ways you could use this feature in your marketing to build engagement and promote your content:

    1. Share user-generated content to your Story; e.g. a tip on how to use your product.
    2. Share influencer-generated content to your Story to add credibility and develop future partnerships.
    3. 3. Share your previous content to your Story so that people who missed it first-time can view it again.
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WhatsApp Font Tricks

Here, we shall share some cool WhatsApp font tips and tricks to add a more dramatic effect to your messages.


To make text bold, add an asterisk (*) before and after the message. For instance, in the message Content is fire, social media is gasoline if you want to highlight the word gasoline, you need to write it like this — Content is fire, social media is *gasoline*. Once you do that, you will see that the text is now bold.


To make text italic, add underscore (_) before and after the text. For instance, in the message Content is fire, social media is _gasoline_, the word gasoline will appear in italic.


To add a line on your message, place a tilde (~) on both sides of the word. for e.g, Content is fire, social media is ~gasoline~.


To change the font, enclose the text in three backticks (“`). This is how the text should be “`Content is fire, social media is gasoline“`


Instead of using the shortcuts to format the text, you can use the built-in settings. On Android, tap and hold the message and choose the appropriate formatting option. Tap on the three-dot icon to view other options. On iPhone, tap and hold the text and select the option that states BIU. Then choose the formatting option from bold, italic, strikethrough, and monospace.


To do so, enclose the text in the respective symbols. The only thing you need to take care of is their order. The symbol that was entered first will be closed last. For instance, in this word *~_fire_~*, we have entered an asterisk first. Now we will now put it at the end.


follow the steps:

Step 1: On your Android device, open WhatsApp and tap the three-dot icon at the top right corner. Then select Settings from the menu.

Step 2: Go to Chats and tap on Font size. Select the font size of your choice from the three options — small, medium, and large.

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Popular Chrome Apps And Extensions

1. Grammarly Chrome Extension

2. Giphy for Chrome

3. Check My Links

4. Email Tracker

5. Email Hunter

6. Boomerang

7. Just Not Sorry

8. Topvisor

9. Majestic Backlink Analyzer

10. Buffer

11. Sniply

12. RiteTag

13. OneTab

14. Bookmark Manager

15. Todoist

16. StayFocusd

17. Noisli


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Payment Gateway

Payment Gateway

With the world going digital and businesses getting online, digital and online payments have become unavoidable. In fact, the day and age we live in literally ask us to have digital solutions ready for almost everything, then why not payments!
The process is password protected, of course with robust security screening before you can proceed to make a payment.

Competative Alternatives for Making Payment

  1. Venmo:
    Venmo is a digital wallet that lets you transact and make payments in a secure environment. You can either choose to transfer and store some amount of money in your Venmo wallet keep making payments until the money is all used up or you can also link your debit and credit cards to make your payments directly.
  1. Dwolla
    Another platform to move money and make transactions seamlessly, Dwolla is also a reliable name in this domain. They were founded in 2008 and began with a mission to transform the electronic payment industry. Much on the lines of Paypal, Dwolla serves as an excellent alternative in case you are not keen on using Paypal so much.
  2. Google Wallet: 
    Another virtual wallet in the industry, Google Wallet is also a highly reliable platform. Coming from Google itself, it allows the users to make payments and transfer money straight from their devices.
  3. Skrill: 
    Skrill has positioned itself a little differently in this market. Probably to beat the competition, such positioning was required. They go all out in saying that Skrill and its platform is not just about making payments and transferring money but staying connected to people in some way or the other
  4. Payoneer:
    Headquartered in New York, Payoneer is a financial services company founded in the year 2005. The platform facilitates transactions and money transfers both internationally as well as within the user’s country. The platform can now easily boast of more than four million users all spread across over 200 countries around the world.
  5. Square:
    Probably one of the most popular out of the lot, Square has won its share of popularity because of the ease of transaction fee it provides. There is no monthly fee, no need to maintain a minimum amount, and merchants get spectacular deals without having them to be old users.
  1. 2Checkout:
    To give you a background of 2Checkout, it has been around since the early 2000s as a third party payment processor, specifically for e-commerce merchants. As you checkout and pay, the platform’s job was to help you get the payment processed and completed for your online purchase.
  2. Intuit: 
    Intuit has a range of financial services products listed under them, but in this article, we are going to stick to online payment processors.
  3. ProPay:
    On their website, ProPay claims that they have a solution for every kind of business that you may have. They offer financial support and processing services as per the type of business you would like them to cater.
  4. WePay:
    On WePay’s website, you will see that they stress a lot on integrated payments and easy onboarding. Going by their claim, the platform is available for smooth operations, quick and straightforward onboarding.
    Here’s another tool which is one of the oldest in the industry.
  6. Braintree Payments: 
    Braintree is probably one of the most sophisticated payment processing platforms in the market. Despite a big bunch of features offered on its plate, they have been enabling services and operations to be smooth and seamless.
  7. PayJunction:
    Payjunction is a platform which allows merchants to receive credit card payments from their customers seamlessly.
  8. Stripe:
    Stripe is full of some features that will help you get your work done almost instantly. These features appear to be extremely simple and straightforward; however, once you start using them, you will see a layer of other functionalities within each of them.
  9. Paymate:
    An Indian product, Paymate has a bunch of features that are regular but also a couple of them that might be more specific to business needs in India.
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The Internet has transformed many things since its inception, most important being communication around the world.The barriers that existed before the internet have been broken down as people now are more open and connected through the internet. Another area where the internet left its impact was businesses around the world. In a transformation where ways of communication changed, it was not long before that the customers of these companies around the world also evolved.


A relatively popular name amongst the customer service management players, Zendesk probably offers every single feature that you may require for a smooth customer service operations.

The tool believes in converting customer queries into conversations thus helping the business build healthy business relationships with their customers

a. Support
b. Explore (Analytics and Reporting)
c. Connect (Proactive Campaigns)

Alternative 1: FreshDesk

A cloud-based customer service portal, this platform comes along with a bundle of transformational features that your business would totally love. Amongst the first of its kind, FreshDesk really is a competing choice when it comes to offering a fantastic customer experience.

a. Customized Branding
b. Agent Collision
c. Gamification

Alternative 2:  UserEngage

UserEngage  is a platform built to improve your user engagement and increase conversion on every step of the sales funnel.

With a focus on efficient and secure communication, this platform is perfect for companies that believe in open channels of conversation that lead to meaningful results.

a. CRM
b. Chats and Messages
c. Marketing Automation

Alternative 3:

Another platform that offers unified customer services, Kayako follows a couple of objectives that make them a competitive choice.

Although not too great when it comes to an overall view, but the idea here is to bridge the gap between customers and the servicing teams, which is an excellent way to lead a product towards success.

a. Live Chat tools
b. Ticket Management
c. Custom Fields
d. Integrations

Alternative 4: Happyfox

Another helpdesk software that provides multi-channel customer support, Happyfox offers some seamless integration options and a vast knowledge base for customers to make the most of.

Following are the features offered on the platform:

a. Task Automation
b. Open Knowledge Base
c. Data and Analytics
d. Customization

Alternative 5: Helpshift

Helpshift has focused on the building a customer service portal that offers an in-app support- going completely mobile.

a. Smart Views
b. In- App Chat
c. Proactive Campaigns

Alternative 6:  Help Scout

Help Scout relies on building a helpdesk software which is more human and delivers personalized services through an effective communication.

a. Integrated Knowledge Base
b. Traffic Cop
c. Real Time Analytics and Reports

Alternative 7: Uservoice

Uservoice has been built to gauge and measure the customer feedback, basis which rest of the features can be applied to deliver better customer services.

a. Customer Satisfaction Feedback
b. User Insights
c. Self-Service

Alternative 8:  Groove

Another tool built to manage online customer support, Groove stands out for its simple design and ease of use. The objective on Groove is to convert support tickets into amazing customer experiences.

The platform is divided basis the services that the complete tool can offer. Each of these products then delivers with the help of certain features built for a particular use:

a. Ticketing
b. Knowledge Base
c. Support Widget

Alternative 9: Apptentive

Apptentive focuses no helping you build a brand that your customers would love. It’s a fact that an overall experience of using the product becomes a part of the entire brand building exercise. Hence, taking care of customer satisfaction here becomes crucial.

a.  Ratings
b. Personalized Notes
c. Actionable Insights

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Saleforce Management Applications

Sales are all about building business relationships and striking meaningful conversations with a potential client to effectively turn him into a business customer. Salesforce is a technology that brought an enhanced version of a customer relationship management tool for the industry to make the most of. The technology has been built for sales professionals to help them analyze their target market, customer interactions and gauge their needs before pitching a business product to them.

The need for a CRM platform is real in every business. Salesforce has seen such a roaring success because they were one of the first companies to establish a CRM platform.

  • Cloud
  • Flexibility
  • Networking and Community Building
  • Analytics
  • Automation
  • Simplicity
  • Better Pricing


Look at some of the new entrants in the CRM category that are as competent when it comes to offering nifty features.

1. Nimble

Nimble, being another CRM in an already crowded market seems to have got that one thing right.

Feature Highlights

  • Staying Social With Scheduled Posts
  • Staying Relevant with Personalized Conversations
  • Updating with Advanced Search
  • Staying Connected with ‘Stay in Touch’
  • Emailing with Outlook Importer


2. Zoho CRM

Over the years, Zoho has emerged as one of the most popular CRM platforms for small businesses across the world.

Zoho CRM’s features can do for your business:

  • Avoid Duplicity
  • Process Automation
  • Reports and Dashboards
  • Integration with Zoho Apps and Telephony
  • Zoho Surveys
  • Going Social

3. InfusionSoft

Firstly, the set up process for InfusionSoft is a bit on the difficult side of things.

  (a) Kickstarter Sessions

(b) Automated Marketing

(c) Sending Quick Mails

(d) Tracking Customer Activity

(e) Community Building and Networking

(f) Going Mobile

 4. GetBase

Considering the time boundaries, it is a wise idea to automate processes and to have all of them huddled together onto one single platform. Shuffling between application can delay your response time, and platforms like GetBase have been built to combat exactly that.

  • Automatic Built-in dialer
  • Email Intelligence
  • Lead Line-ups

 5. Freshdesk

A widely popular and quite an extensive platform, Freshdesk houses many products under its umbrella. One of them being a CRM which goes by the name of  FreshSales.

  • Event Tracking
  • Behaviour Based Segmentation
  • Third Party Integrations

 6. PipelineDeals

Another CRM built in the modern times to tackle sales challenges with advanced solutions, PipelineDeals  has a host of features that can successfully boost your sales.

  • Pipeline Overview
  • Automation
  • Account Customization

 7. ProsperWorks

While ProsperWorks  is not so widely known in the CRM industry yet, the product does have a few key features that could give some real competition to the top contenders. It has all essential features of a CRM but what makes it stand out is its tight integration with Google apps.

(a) Integration with GSuite

(b) Automated Tasks

(c) Sales Goals

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